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2025 was Glouup’s first full year trading online, and a seriously impressive Year One by any standard.
Before partnering with us, the brand already had a strong organic foundation and had seen early traction thanks to the founder’s own paid media efforts. He built momentum quickly, running ads internally and driving healthy initial growth. But like many founder-led ad accounts, things hit a ceiling. Spend was capped, results plateaued, and scaling beyond a certain point just wasn’t happening.
That’s when Glouup came to us.
We diagnosed the bottleneck within days: the core issue wasn’t the product, the offer, or even the creative, it was the structure of the ad account itself. The ad account simly did not have the right structure needed for real scale. Once restructured properly, performance unlocked almost instantly.
What followed was a textbook example of controlled, profitable growth in a brand’s first e-commerce year. Huge gains across the board, not just in volume, but in efficiency, conversion and scalability. And all while keeping a firm grip on their north star metric: New Customer Acquisition (NCPA).
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Our approach was simple but deliberate, built around four strategic levers:
Product-Market Fit + Winning Creative Assets
Scaling happens fast when you’ve got a product that clicks with your audience, and Glouup had exactly that. We identified creative winners early and scaled them throughout the year, with several top-performers delivering results consistently for months.
A Site Built to Convert
Many new brands overlook CRO, but Glouup launched with a site that was sharp, intuitive, and designed to convert. Combined with clear offer architecture and fast page load speeds, this gave paid traffic a strong place to land and convert at scale.
Disciplined Scaling with NCPA as the North Star
As always, growth only matters if it’s profitable. Our scaling strategy was tightly anchored to NCPA (New Customer Acquisition Cost). From prospecting to retargeting, every decision was measured against this metric to ensure long-term viability. We chased volume, and we chased it with efficiency.
Setting Up 2026 for Lift-Off
With Glouup now proven across traffic sources, offer structures, and operational fulfilment, the focus moves to lifetime value, retention and community building. The year ahead is already shaping up to be a leap in both revenue and customer depth, with the brand now operating from a far stronger baseline.
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Glouup’s first full e-commerce year was more than just a success, it was a case study in doing Year One right.
✔ Massive uplift across all key growth metrics
✔ High-volume scale without sacrificing efficiency
✔ Winning creative that carried the brand throughout the year
✔ Conversion-focused website that made every click count
✔ Clear performance metrics (like NCPA) guiding all paid decisions
And with retention plays and new product launches on the horizon, 2026 is set to be a breakout year.
Glouup’s first full e-commerce year was more than just a success, it was a case study in doing Year One right.
✔ Massive uplift across all key growth metrics
✔ High-volume scale without sacrificing efficiency
✔ Winning creative that carried the brand throughout the year
✔ Conversion-focused website that made every click count
✔ Clear performance metrics (like NCPA) guiding all paid decisions
And with retention plays and new product launches on the horizon, 2026 is set to be a breakout year.
We spent £25k a month on ads, we ran emails ourselves and about £ 1k on Google ads.
I worked with 4 agencies over about 6 years, and I would honestly say that 3/4 of them were scam artists.. overselling and undelivering consistently..
I lost complete belief and trust that agencies were useful, until we met paradigm. Service is great, very...
We had a really thorough and insightful audit from the team before we even joined, which immediately gave us confidence. Since then, we've been working together for 9 months and they've genuinely helped grow our account in a sustainable, thoughtful way.
Phil is an excellent media buyer and the creative work has been consistently...
We made the decision to move our Meta paid activity to Paradigm 5 months ago and they have already had a huge impact. Our account manager Millie is an absolute gem and the quality and volume of the creatives is outstanding. They have consistently helped us exceed our revenue forecasts whilst keeping a really close eye on the ROAS figures we are comfortable with....
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I cannot recommend the team at Paradigm Media enough. We had some issues with our previous agency. They didn't pay us much attention, the work was slow and not to a good standard at all. We booked a call with Paradigm, and Charlie and the team made us feel at ease! They provided a full audit of our account and they turned things around for us. We continue to reach new heigh...
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Been working with Brad for the last 4 months , they have been great with their service , We have used them for meta and google ads , They have increased the sales and reduced the ad spend , All metrics have been improving month on month , They consistently test creatives and optimise ads . I have worked with many agencies in the past who have charged 3 times more and don't even deliver 20% of what brad and his team have delivered for us . Highly Recommended
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Brad has been an incredible asset to my brand through managing my paid ads.
He was brought on to handle my Facebook and Google advertising, but what I’ve received is far more than just ad management. His approach is genuinely collaborative — we have weekly calls where we go over what’s performing well, what needs improvement, and he always brings fresh ideas to help push things forward......
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