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2025 marked a pivotal year for Matrix Menswear. With growing demand and a loyal customer base, the brand was eager to sharpen its focus and unlock the next stage of growth. Their goals were clear: double down on their best-selling product lines, improve site-wide conversion rates, and enhance performance across paid media, particularly Meta and Google channels.
Already two years into our partnership, Matrix trusted us to lead the way. And while the year was not without its challenges, namely stock delays from manufacturers and supply chain hiccups, the collaborative rhythm between our teams allowed us to push through, adapt fast, and maintain consistent momentum.
We implemented a strategy rooted in three core pillars:
Creative + Media Alignment On Best Sellers
We restructured campaigns to revolve around Matrix’s proven winners. This meant not only scaling budgets towards high-performing SKUs but also reworking creative to highlight product-specific benefits, seasonal relevance, and emotional triggers tailored to different mindstates (drawing from behavioural frameworks such as optimistic achievement and cautious esteem). This ensured our messaging connected with both the aspirational and security-seeking buyer personas.
Conversion-Focused Optimisation
On the website side, we audited the full funnel and introduced key CRO enhancements, from reducing friction at checkout to integrating social proof, urgency cues, and bundling logic to increase AOV. Every touchpoint was considered with conversion in mind, leading to more efficient paid traffic and reduced bounce rates.
Cross-Platform Paid Media Execution
Working across Meta and Google, we developed a high-frequency testing cadence: constantly rotating creatives, testing offer structures, and segmenting audiences more granularly. Using real-time sales data and first-party insights, we shifted from broad ‘fashion’ messaging to granular, benefit-led ads based on product attributes, customer intent, and seasonal buying behaviours.
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Despite inventory issues holding back aggressive scale in Q3, Matrix still closed 2025 with a 55% year-on-year growth in total sales, as shown in the performance chart. Not only did revenue climb, but so did ROAS, conversion rate, and returning customer rate, clear signals that the brand’s growth is becoming more sustainable, not just reactive.
This year reaffirmed the power of tight brand-agency collaboration, real-time adaptability, and sticking to fundamentals that work: strong product, strong offer, strong execution. With the brand now operating at a higher baseline, we're heading into 2026 ready to build out retention flows, expand into new categories, and further de-risk paid media scale.
Despite inventory issues holding back aggressive scale in Q3, Matrix still closed 2025 with a 55% year-on-year growth in total sales, as shown in the performance chart. Not only did revenue climb, but so did ROAS, conversion rate, and returning customer rate, clear signals that the brand’s growth is becoming more sustainable, not just reactive.
This year reaffirmed the power of tight brand-agency collaboration, real-time adaptability, and sticking to fundamentals that work: strong product, strong offer, strong execution. With the brand now operating at a higher baseline, we're heading into 2026 ready to build out retention flows, expand into new categories, and further de-risk paid media scale.
We spent £25k a month on ads, we ran emails ourselves and about £ 1k on Google ads.
I worked with 4 agencies over about 6 years, and I would honestly say that 3/4 of them were scam artists.. overselling and undelivering consistently..
I lost complete belief and trust that agencies were useful, until we met paradigm. Service is great, very...
We had a really thorough and insightful audit from the team before we even joined, which immediately gave us confidence. Since then, we've been working together for 9 months and they've genuinely helped grow our account in a sustainable, thoughtful way.
Phil is an excellent media buyer and the creative work has been consistently...
We made the decision to move our Meta paid activity to Paradigm 5 months ago and they have already had a huge impact. Our account manager Millie is an absolute gem and the quality and volume of the creatives is outstanding. They have consistently helped us exceed our revenue forecasts whilst keeping a really close eye on the ROAS figures we are comfortable with....
Paradigm is a gem.
Having previously worked with thre digital marketing agencies on my he and wellness brand, I engaged Para at the end of March this year in the of improving marketing efficiency an taking my brand to the next level. I c Paradigm because I was very impres with the Instagram ads of their clien two fast-growing supplement branc
In a world full of dishonest agencies, Paradigm Media have raised the bar and cut the mould. We teamed up with Paradigm just over a year ago and we have gone from strength to strength. They go above and beyond always, we pay for 30 creatives per month but the team constantly deliver 50+ each month to ensure performance.
I can't recommend Paradigm Media highly enough! Charlie has been nothing short of amazing, providing support across multiple aspects of my business -not just ads. Unlike other agencies I've worked with, Charlie truly listens to my needs and ensures that what he promises gets actioned.
His responsiveness and ability to adapt to my feedback have been a game-...
I cannot recommend the team at Paradigm Media enough. We had some issues with our previous agency. They didn't pay us much attention, the work was slow and not to a good standard at all. We booked a call with Paradigm, and Charlie and the team made us feel at ease! They provided a full audit of our account and they turned things around for us. We continue to reach new heigh...
We've loved working with Paradigm Media. They get our brand, and their approach to everything, from communication to execution, has been great. The quality of their creative imagery is consistently strong and on-brand.
Most importantly, Paradigm Media has helped us achieve the highest and most consistent ROAS we've ever had. After...
Paradigm has been running all of our paid media for our health supplements for the past 12 months.
Their creatives always perform well and lots of testing to find winners, unlike most agencies who take weeks to do anything.
The team is reliable and always available if anything comes up which takes all the stress away and leaves m...
Been working with Brad for the last 4 months , they have been great with their service , We have used them for meta and google ads , They have increased the sales and reduced the ad spend , All metrics have been improving month on month , They consistently test creatives and optimise ads . I have worked with many agencies in the past who have charged 3 times more and don't even deliver 20% of what brad and his team have delivered for us . Highly Recommended
We’ve been working with Nurtured Scale for just over 6 months but already have seen a huge increase in turnover. Within the first month our sales were 155% up on the previous year. Brad and Kieron are a joy to work with! They have really taken the time to learn about our company and category and they are super responsive to any query we have. We have been really impressed with the quality of ads that are put out. All in all, a joy to work with - they really do know their stuff!
Brad is a killer and is perfect for starting out and scaling ads
In a way I don’t want to give this review as I don’t want to share Brad. What he has done for our online sales is nothing short of miraculous. Just from September to December our sales went up 2000%. We actually ran out of stock.
I have lost a LOT of money to ads agencies over the last few years, that promise you the moon on a stick but deliver next to nothing, but Brad came recommended and boy does he deliver. Not only that but he’s a really lovely guy that genuinely is passionate about his job and scaling businesses. I cannot recommend him enough
I have come across tens of ads agencies and I can tell you for a fact, Brad is RARE
He is so confident in the value that he brings to the table that he doesn’t lock anyone in lengthy contracts.
And that’s because of the results he is confident can bring for brands that he sees potential in.
I am the founder of a beauty brand which Brad took lead on Facebook and Google ads for. Prior to this I was running them myself...
Brad has been an incredible asset to my brand through managing my paid ads.
He was brought on to handle my Facebook and Google advertising, but what I’ve received is far more than just ad management. His approach is genuinely collaborative — we have weekly calls where we go over what’s performing well, what needs improvement, and he always brings fresh ideas to help push things forward......
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