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Zesty Paws came to us at a pivotal point. They were running paid ads, but their account structure, objectives, and attribution setup were holding them back. Campaigns were fragmented, results were inconsistent, and their media efficiency had taken a hit. The product had clear demand, but their ad strategy wasn’t aligned with how people actually buy and the numbers reflected that.
In our first six months together, we overhauled their performance marketing from the ground up. This wasn’t just about adding more spend, it was about fixing the foundations.
By consolidating the ad account, correcting campaign objectives, and cleaning up attribution, we unlocked immediate improvements in ROAS and media efficiency. From there, we layered in new winning creatives, some produced internally, others in partnership ads which are key right now, and this laid the groundwork for sustainable growth.
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Account Consolidation + Structural Overhaul
We restructured the Meta ad account with precision.
- Consolidating fragmented campaigns
- Aligning campaign objectives to actual buying behaviours
- Fixing attribution across the funnel
As soon as this was in place, stability returned. Spend was flowing efficiently, and media performance rebounded quickly.
Creative That Converts
Creative was a big unlock. We tested and scaled a mix of in-house ads and partnership-style assets, with several clear winners that held performance over time. These assets became core drivers of acquisition, improving engagement and conversion while keeping costs down.
Growth Without Sacrificing Efficiency
As growth picked up, we maintained a tight grip on core efficiency metrics. We kept spend lean in early phases to re-test foundational pieces, then scaled gradually, only when performance held. Media Efficiency Ratio (MER), ROAS and conversion rates all trended in the right direction throughout the six-month period.
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The results speak for themselves:
Most importantly, the brand now has a well-structured, data-led paid media engine it can rely on and the performance foundations to scale from.
The results speak for themselves:
Most importantly, the brand now has a well-structured, data-led paid media engine it can rely on and the performance foundations to scale from.
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We spent £25k a month on ads, we ran emails ourselves and about £ 1k on Google ads.
I worked with 4 agencies over about 6 years, and I would honestly say that 3/4 of them were scam artists.. overselling and undelivering consistently..
I lost complete belief and trust that agencies were useful, until we met paradigm. Service is great, very...
We had a really thorough and insightful audit from the team before we even joined, which immediately gave us confidence. Since then, we've been working together for 9 months and they've genuinely helped grow our account in a sustainable, thoughtful way.
Phil is an excellent media buyer and the creative work has been consistently...
We made the decision to move our Meta paid activity to Paradigm 5 months ago and they have already had a huge impact. Our account manager Millie is an absolute gem and the quality and volume of the creatives is outstanding. They have consistently helped us exceed our revenue forecasts whilst keeping a really close eye on the ROAS figures we are comfortable with....
Paradigm is a gem.
Having previously worked with thre digital marketing agencies on my he and wellness brand, I engaged Para at the end of March this year in the of improving marketing efficiency an taking my brand to the next level. I c Paradigm because I was very impres with the Instagram ads of their clien two fast-growing supplement branc
In a world full of dishonest agencies, Paradigm Media have raised the bar and cut the mould. We teamed up with Paradigm just over a year ago and we have gone from strength to strength. They go above and beyond always, we pay for 30 creatives per month but the team constantly deliver 50+ each month to ensure performance.
I can't recommend Paradigm Media highly enough! Charlie has been nothing short of amazing, providing support across multiple aspects of my business -not just ads. Unlike other agencies I've worked with, Charlie truly listens to my needs and ensures that what he promises gets actioned.
His responsiveness and ability to adapt to my feedback have been a game-...
I cannot recommend the team at Paradigm Media enough. We had some issues with our previous agency. They didn't pay us much attention, the work was slow and not to a good standard at all. We booked a call with Paradigm, and Charlie and the team made us feel at ease! They provided a full audit of our account and they turned things around for us. We continue to reach new heigh...
We've loved working with Paradigm Media. They get our brand, and their approach to everything, from communication to execution, has been great. The quality of their creative imagery is consistently strong and on-brand.
Most importantly, Paradigm Media has helped us achieve the highest and most consistent ROAS we've ever had. After...
Paradigm has been running all of our paid media for our health supplements for the past 12 months.
Their creatives always perform well and lots of testing to find winners, unlike most agencies who take weeks to do anything.
The team is reliable and always available if anything comes up which takes all the stress away and leaves m...
Been working with Brad for the last 4 months , they have been great with their service , We have used them for meta and google ads , They have increased the sales and reduced the ad spend , All metrics have been improving month on month , They consistently test creatives and optimise ads . I have worked with many agencies in the past who have charged 3 times more and don't even deliver 20% of what brad and his team have delivered for us . Highly Recommended
We’ve been working with Nurtured Scale for just over 6 months but already have seen a huge increase in turnover. Within the first month our sales were 155% up on the previous year. Brad and Kieron are a joy to work with! They have really taken the time to learn about our company and category and they are super responsive to any query we have. We have been really impressed with the quality of ads that are put out. All in all, a joy to work with - they really do know their stuff!
Brad is a killer and is perfect for starting out and scaling ads
In a way I don’t want to give this review as I don’t want to share Brad. What he has done for our online sales is nothing short of miraculous. Just from September to December our sales went up 2000%. We actually ran out of stock.
I have lost a LOT of money to ads agencies over the last few years, that promise you the moon on a stick but deliver next to nothing, but Brad came recommended and boy does he deliver. Not only that but he’s a really lovely guy that genuinely is passionate about his job and scaling businesses. I cannot recommend him enough
I have come across tens of ads agencies and I can tell you for a fact, Brad is RARE
He is so confident in the value that he brings to the table that he doesn’t lock anyone in lengthy contracts.
And that’s because of the results he is confident can bring for brands that he sees potential in.
I am the founder of a beauty brand which Brad took lead on Facebook and Google ads for. Prior to this I was running them myself...
Brad has been an incredible asset to my brand through managing my paid ads.
He was brought on to handle my Facebook and Google advertising, but what I’ve received is far more than just ad management. His approach is genuinely collaborative — we have weekly calls where we go over what’s performing well, what needs improvement, and he always brings fresh ideas to help push things forward......
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