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£1K to £10K a month in 90 days
The Overview
Frank's Pants came to us at the tail end of Q1 as a starter brand doing around £1k a month.
No ad account strategy. No account structure. Strong product, zero engine behind it.
The brief was simple: build the foundations properly and scale. We set one target, £10k a month within 90 days
The Graphs Don't Lie...
The Strategy
We rebuilt the account from the ground up around three things.
Account architecture. One CBO per product, structured for Meta's algorithm to do what it does best.
No manual audience segmentation, no wasted spend, just a clean foundation built to scale.
Creative performance. High volumes of diverse, high-quality creative fed into the account weekly.
Creative is the #1 performance variable, and it showed, outstanding CTR and qualified traffic immediately after launch.
Revenue optimisation. Traffic means nothing if it doesn't convert.
We optimised the conversion funnel so creative, traffic, and account structure all pulled in the same direction, turning more visitors into customers.
The Success
£1k to £10k a month. In 90 days.
Total sales up 117%. Orders up 130%. Conversion rate up 103% month on month, with completed checkouts up 149%.
From no strategy to a fully structured, scaling account, in one quarter. This is what happens when creative meets strategy.
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