2025 was Glouup’s first full year trading online, and a seriously impressive Year One by any standard.
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Before partnering with us, the brand already had a strong organic foundation and had seen early traction thanks to the founder’s own paid media efforts. He built momentum quickly, running ads internally and driving healthy initial growth. But like many founder-led ad accounts, things hit a ceiling. Spend was capped, results plateaued, and scaling beyond a certain point just wasn’t happening.
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That’s when Glouup came to us.
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We diagnosed the bottleneck within days: the core issue wasn’t the product, the offer, or even the creative, it was the structure of the ad account itself. The ad account simly did not have the right structure needed for real scale. Once restructured properly, performance unlocked almost instantly.
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What followed was a textbook example of controlled, profitable growth in a brand’s first e-commerce year. Huge gains across the board, not just in volume, but in efficiency, conversion and scalability. And all while keeping a firm grip on their north star metric: New Customer Acquisition (NCPA).

Our approach was simple but deliberate, built around four strategic levers:
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Product-Market Fit + Winning Creative Assets
Scaling happens fast when you’ve got a product that clicks with your audience, and Glouup had exactly that. We identified creative winners early and scaled them throughout the year, with several top-performers delivering results consistently for months.
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A Site Built to Convert
Many new brands overlook CRO, but Glouup launched with a site that was sharp, intuitive, and designed to convert. Combined with clear offer architecture and fast page load speeds, this gave paid traffic a strong place to land and convert at scale.
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Disciplined Scaling with NCPA as the North Star
As always, growth only matters if it’s profitable. Our scaling strategy was tightly anchored to NCPA (New Customer Acquisition Cost). From prospecting to retargeting, every decision was measured against this metric to ensure long-term viability. We chased volume, and we chased it with efficiency.
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Setting Up 2026 for Lift-Off
With Glouup now proven across traffic sources, offer structures, and operational fulfilment, the focus moves to lifetime value, retention and community building. The year ahead is already shaping up to be a leap in both revenue and customer depth, with the brand now operating from a far stronger baseline.

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