2025 marked a pivotal year for Matrix Menswear. With growing demand and a loyal customer base, the brand was eager to sharpen its focus and unlock the next stage of growth. Their goals were clear: double down on their best-selling product lines, improve site-wide conversion rates, and enhance performance across paid media, particularly Meta and Google channels.
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Already two years into our partnership, Matrix trusted us to lead the way. And while the year was not without its challenges, namely stock delays from manufacturers and supply chain hiccups, the collaborative rhythm between our teams allowed us to push through, adapt fast, and maintain consistent momentum.

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We implemented a strategy rooted in three core pillars:

Creative + Media Alignment On Best Sellers
We restructured campaigns to revolve around Matrix’s proven winners. This meant not only scaling budgets towards high-performing SKUs but also reworking creative to highlight product-specific benefits, seasonal relevance, and emotional triggers tailored to different mindstates (drawing from behavioural frameworks such as optimistic achievement and cautious esteem). This ensured our messaging connected with both the aspirational and security-seeking buyer personas.
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Conversion-Focused Optimisation
On the website side, we audited the full funnel and introduced key CRO enhancements, from reducing friction at checkout to integrating social proof, urgency cues, and bundling logic to increase AOV. Every touchpoint was considered with conversion in mind, leading to more efficient paid traffic and reduced bounce rates.
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Cross-Platform Paid Media Execution
Working across Meta and Google, we developed a high-frequency testing cadence: constantly rotating creatives, testing offer structures, and segmenting audiences more granularly. Using real-time sales data and first-party insights, we shifted from broad ‘fashion’ messaging to granular, benefit-led ads based on product attributes, customer intent, and seasonal buying behaviours.

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