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We Grew Nixi Body's Orders by 3.4x In Q1
The Overview
Nixi Body is a UK-based Shopify skincare brand with a growing customer base and strong product fundamentals. They came to Nurtured Scale in December 2025 looking for a performance marketing partner to build and scale their paid media operation properly.
They onboarded on December 27th, 2025, with a blended ROAS target of 3.0 and a modest daily ad spend. By the end of Q1 2026, just 90 days later, they had recorded their strongest quarter in the brand's history and it wasn't even close.
The Graphs Don't Lie...
The Strategy
From day one, the focus was on building a solid foundation before scaling. January was used to structure campaigns correctly, test creative angles, and let Meta's algorithm gather meaningful data. No shortcuts, no bloated ad account structure.
One CBO per product, creative volume as the primary scaling lever, and a 7-day click attribution window to keep the data honest.
As confidence in the creative and the account grew, we scaled spend methodically. Monthly ad spend increased 67% from January to February, and a further 40% from February to March. Across the full quarter, total spend increased 366% year on year. At every step, efficiency was monitored closely. ROAS did not come down as spend went up.
On the creative side, UGC-led assets drove the majority of performance. New concepts were introduced weekly, repurposed across formats, and fed consistently into the CBO to keep the algorithm well-supplied. Google Ads ran in parallel, capturing bottom-of-funnel search demand and cleaning up intent that Meta had generated.
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The Success
Q1 2026 was the brand's best quarter on record across every metric that matters.
Blended ROAS came in at 4.33 against a 3.0 target, 44% above target, and it held above 3.0 every single month. January delivered 4.02, February peaked at 4.67, and March closed at 4.24 while spend was at its highest point.
Order volume told an equally strong story. The brand entered December 2025 with 371 monthly orders. By March 2026, that had grown to 1,256 orders in a single month, a 3.4x increase in 90 days. Total Q1 orders reached 2,845, up 80% on Q4 2025, a quarter that traditionally benefits from seasonal demand.
Revenue grew 90.67% year on year. Average order value increased 15.5% to £35, meaning the brand was not just acquiring more customers but acquiring better ones. Site sessions grew 80% year on year, and the conversion rate improved to 5.4%, up 48% on the prior year. Checkout completions were up 95%.
By March, spend had stabilised at a new baseline with the algorithm fully optimised. Q2 began from a position of strength, with every key metric trending in the right direction.
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