Nixi Body is a performance underwear brand built for women who train and race. Leakproof, moisture-free, made for marathons.
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Q1 was a record quarter for the account. That set a high bar going into Q2, and a harder question with it: could we do it again?


One strong quarter can happen to anyone. Backing it up, quarter after quarter, is where most accounts fall away.

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Sustaining a record quarter isn't about reinventing the wheel. It's about running the fundamentals relentlessly and never letting standards slip.
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Creative volume. We kept a steady flow of fresh, diverse creative into the account. Creative is the single biggest lever on performance, and letting it go stale is how strong accounts start to fade. We didn't give it the chance.
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UGC and partnership ads. We leaned into what was already proven to convert for Nixi. Authentic creator content and key partnership placements that put the product in front of the right people with the right message.
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Platform discipline. Meta never sits still. We stayed sharp on every update and change, moving quickly so the account never lost ground when the platform shifted.

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