Zesty Paws came to us at a pivotal point. They were running paid ads, but their account structure, objectives, and attribution setup were holding them back. Campaigns were fragmented, results were inconsistent, and their media efficiency had taken a hit. The product had clear demand, but their ad strategy wasn’t aligned with how people actually buy and the numbers reflected that.
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In our first six months together, we overhauled their performance marketing from the ground up. This wasn’t just about adding more spend, it was about fixing the foundations.
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By consolidating the ad account, correcting campaign objectives, and cleaning up attribution, we unlocked immediate improvements in ROAS and media efficiency. From there, we layered in new winning creatives, some produced internally, others in partnership ads which are key right now, and this laid the groundwork for sustainable growth.

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Account Consolidation + Structural Overhaul
We restructured the Meta ad account with precision.

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- Consolidating fragmented campaigns

- Aligning campaign objectives to actual buying behaviours

- Fixing attribution across the funnel

As soon as this was in place, stability returned. Spend was flowing efficiently, and media performance rebounded quickly.

Creative That Converts
Creative was a big unlock. We tested and scaled a mix of in-house ads and partnership-style assets, with several clear winners that held performance over time. These assets became core drivers of acquisition, improving engagement and conversion while keeping costs down.
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Growth Without Sacrificing Efficiency
As growth picked up, we maintained a tight grip on core efficiency metrics. We kept spend lean in early phases to re-test foundational pieces, then scaled gradually, only when performance held. Media Efficiency Ratio (MER), ROAS and conversion rates all trended in the right direction throughout the six-month period.

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